JING | 春(CHUN) 宫(GONG) 爱(AI) | FW 2017 COLLECTION

EXPLICIT CONTENT: ADULT (18) ONLY

SONG CREDIT: The Cherry Blossoms (Sakura Sakura)
 

 

THE COLLECTION

JING | 春(CHUN) 宫(GONG) 爱(AI) is the new FW 2017 art collection inspired by both traditional Asian erotic art (Shunga).
The collection integrates both traditional and contemporary elements into the artworks, creating a visual collage between the past and the modern lifestyle. 
In addition, the motif challenges both traditional and contemporary cultures through aggressive and romantic style of visuals. 

 

 
 

 THE Warhol COLLECTION


 

THE STORY of JING: 春 (CHUN) 宫 (GONG) 爱 (AI) 

 
CHUN GONG AI

春 (CHUN) generally means spring season in Chinese language, but in traditional cases, it also means sexual desire between male and female.

CHUN GONG AI

宫 (GONG) in traditional Chinese means the residence of the emperor-the palace.

CHUN GONG AI

爱 (AI) means "love" in Chinese language.

 
CHUN GONG AI

SHUNGA (春宫画) is a traditional Japanese "Sex and Pleasure" art that depicts the sexual activities between male and female. The style of visuals behind the art strongly expresses the typical Asian culture in through an erotic way. Besides Japan, this type of art can be found in old China as well.

 

"IT'S NOT ABOUT WHAT WE SEE FROM SEX. IT'S ABOUT HOW WE SEE."
-JIMMY MANSUO ZHANG

 

SHUNGA EXHIBITION | BRITISH MUSEUM

 

"Produced from 1600 to 1900 and banned in Japan for much of the 20th century, these explicit and beautifully detailed erotic paintings, prints and books inspired Toulouse-Lautrec, Beardsley, Rodin and Picasso.

Within Japan, shunga has continued to influence modern forms of art, including manga, anime and Japanese tattoo art. The exhibition sheds new light on this unique art form within Japanese social and cultural history." 

-British Museum

 

"EROTICISM IS NOT PORNOGRAPHY, AND SEX IS NOT A SHAME. IT'S HUMAN NATURE"
-JIMMY MANSUO ZHANG

 

One big part of inspiration behind the collection comes from today's censorship culture. Mostly nowadays people are quite sensitive when it comes to the topic related to sex, which sometimes triggers a lot of misunderstandings on the definition between sex and pornography. 

The message behind the collection is to reveal the fact that sex is not a type of embarrassment we pass around. It is actually a romantic thing, a connection between two lovers, which is beautiful. Also, one has to always be true to such human nature. If you feel it, don't hide it.

 

Fashion.

Fashion is a big part of the theme of the collection, featuring brands such as Gucci, Louis Vuitton, adidas Originals, and Supreme. The notion is to picture a materialistic lifestyle from this contemporary world we live in, while on the other side, it somewhat works like an irony towards today's lifestyle. 

 
CHUN GONG AI
 

"PEOPLE MISINTERPRET FASHION THE SAME WAY AS THEY MISINTERPRET SEX.
MOST OF THE TIME, FASHION IS DISTORTED IN A WRONG DIRECTION."
-JIMMY MANSUO ZHANG

 

Fashion? Fetish.

 

CHUN GONG AI
 
CHUN GONG AI
 
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"LOVE IS A PURE THING. IT HAS NOTHING TO DO WITH FETISHISM."
-JIMMY MANSUO ZHANG

 

The collection is to challenge the history and traditional culture we experienced in the past. It is an unfriendly distraction that breaks into the contemporary world we live in and pictures a modern lifestyle in an old-fashion way. In this case, art reveals all the ugliness we had in the past in order to remind us what beauty really is. Such squiggly relationship between ugliness and beauty creates a gap between the two so that you can see the other side of the world. Maybe there is a fantasy, maybe there is a hell, and after all this, you will experience romanticism there. 

CHUN GONG AI
 

"YOU CANNOT EXPECT BEAUTY WITHOUT UGLINESS"
-JIMMY MANSUO ZHANG