NBA BERLIN 2022 | GENSLER / by Mansuo Zhang

A showcase video filmed for NBA Berlin Store opening.

Fanatics and Lids opened the doors to the largest European NBA store yet, situated within the newly renovated The Playce at Potsdamer Platz, a unique shopping mall in the heart of Berlin’s dynamic community. This store strengthens the fandom and brand presence in Europe, acting as a gathering hub for fans outside of the U.S.

Filmed / Produced / Edited by: JIMMRECKLESS
Music by: JIMMYRECKLESS

This is a Gensler project.