From Alexandra to Alexandra's / by Mansuo Zhang

It takes up a lot of efforts to come up with a good name. And such efforts are not intentional at all. My inspirations come from the weirdest ways you've ever heard, for example, I came up with "JimBuffy" as my stage name when I was taking **** in the washroom, or came up with "JIMMYRECKLESS" as a name when I was on the bus. I am probably the most person you've met who is bad at naming. Many times it takes me hours and hours to think a good name for an artwork, a song or a collection. But I came up with "Alexandra's" as a name just under 5 minutes, and I think it is one of the best names I came up with.

I know Alexandra back in 2014 when I was still a first-year. I didn't really have much feeling on her the first time I saw her. To me, she was just another person sitting in the class like the rest of the people. The only impression she gave me that time was she was really quiet. Honestly, it is really hard for me to get impressed by others. In fact, the only type of people that can impress me are those who carry a strong energy inside of them. I don't really remember since when I started to get impressed by Alexandra, but I feel like she did strike me with something. I did sense a strong energy inside of her, even though she is quiet. To me, the quietest person is the rowdiest person in this world because only quiet people know how to roar.

The feeling Alexandra gave me is like drowning down deep under the ocean where there are tons of tons of stories to explore. There are mysteries; There are secrets; There are something even oriental, something gentle, but powerful at the same time. You might find it improper to describe a girl in this way, but I do describe her as the smoke of opium. That is kinda like the Opium perfume introduced by Yves Saint Laurent back in 1977. And yes, I love to have that opium smoke around the name "Alexandra's".

Autism makes me bad at communicating, especially communicating with girls. I don't remember how I broke into the very first message with her, but I guess I probably just asked about the weather, school and stuff, which is kind of nerdy. I feel like I'm in a labyrinth where all the excitements are invisible until I walk my way out to find them. I feel excited, curious, nervous and scared all at the same time when I talk to her, but I love this kind of adventure. I don't get impressed by people's works easily. In fact, I get impressed by people themselves, the stories behind them and the quality. 

I introduced "Alexandra's" as a name back in 3rd year brand design class. It was my very first time using the name for my cosmetics brand. People started asking me why "Alexandra's"? I simply told them "because it is mysterious, romantic and I love it."... I love to be straightforward sometimes.

I always want to start a clothing brand with the name "Alexandra's". I want to make the most romantic clothes...even for the least romantic people. Well the Gucci brand under Alessandro Michele is definitely my biggest inspiration to think this way. Michele's design is so storytelling, for he uses the fabrics as canvas for prints and embroidery instead of just tailoring everything up to make a jacket. 

With all that, I really wish that one day I could put "Alexandra's" as a brand out in the spotlight. At least that is what I always wanted to, for I think it is really a good way to spread romance across this cold shallow world. The romance the name gives me feels the same as the Alexandra girl, which motivates me to create something beautiful and something opium-feel. 

One last thing, not all the girls I've met can be my Isabella Blow. 

Alexander McQueen Isabella Blow